Television And The Spanish Radio Station - 865 Words

In its beginnings, no major or even minor radio station saw a future in Hispanic radio. Companies saw the Hispanic radio as a loss rather than an unopened door to a loyal public in not only the states, but all the way to many Mexican border cities. Yet, once brokers began the Spanish language programming, companies noticed how profitable these programs could potentially be. â€Å"Stations and advertisers began to understand the benefit of reaching an underserved audience in their native language, publishing station profiles and trade figures for Spanish-language stations. It was only in the late 1970s that marketers and advertisers â€Å"demonstrated any real interest in this group of consumers† (O’Guinn, 1980). â€Å"In 1980 the Federal Communications Commission found sixty-seven Spanish-oriented radio stations on the air. By the year 2000 the figure had increased dramatically to nearly six hundred, signifying a near 500 percent increase.21 The latest 2009 figures li st over one thousand radio stations that broadcast exclusively in Spanish† (Casillas, 2014). Spanish radio is known for catering to their immigrant-based listeners, which we discussed, has created an immense amount of loyal listeners. Economic growth has been a byproduct of the stations need for connecting with their listeners and their constant search for sufficing their needs. Economically, this has maintained their numbers high, both in listeners and dollars. â€Å"Both commercial and community-based radio stations routinelyShow MoreRelatedThe Effects Of Hispanic Radio On American Society1132 Words   |  5 PagesIntroduction In its most basic form, the radio has always played an inherent role in the development of societies around the world. Before the mobile first generation, and even the television, the radio was the device that families would allow into their home and embrace as a connection to the outside world. With no exception to this rule, Hispanic radio has shaped the growing minorities role in American society ever since its boom. Hispanic radio has been the unifying force between Latino communitiesRead MoreThe Chilean Press1602 Words   |  7 Pagessocial issues, as well as events, influenced in changing and shaping the media, as we know it today. Chile’s first newspaper, La Aurora, was published in February 13, 1812. It was published by anti-royalist and was considered pro- patriotic and anti-Spanish. It consisted of a single sheet and was published weekly on Thursdays. La Aurora, ended its publication just fourteen months after it began, this was due to a new newspaper hitting the press: El Mercurio de Valparaiso. 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The TV license is paid by the general public, financing all of the general public broadcasters. A commercial broadcaster is privately owned and they finance themselves through advertisements. The general public isn t paying the station. 2. The MacBride Report – The MacBride Report, was a 1980 UN agency publication written by the International Commission for the Study of Communication issues, chaired by Irish Nobel Laureate Seà ¡n MacBride. Its aim was to investigate communicationRead MoreConsumer Behavior (Argentina) Essay1031 Words   |  5 Pagesjust over 40 million people, the Spanish speaking country has multiple aspects of consumer behavior that influence the way that people spend. Marketing in Argentina is communicated in ways very similar to the United States. Radio and television are large factors in how marketers reach consumers in Argentina. There are 170 AM radio stations and 2000 FM radio stations in Argentina with about twelve million radio sets in use and 46 television broadcasting stations with some eight million TV sets inRead MoreMexicos Current Electronic Media1468 Words   |  6 Pagescurrent electronic media and its future in media. Mexico is the third largest country in Latin America with one of the largest populations of over 119 million people († Mexico†). It is made up of 31 states with Mexico City being the federal district. Spanish is the country’s national language--in addition, 50 different indigenous languages are also spoken. Even though over time Mexico has grown and developed its civilization, the distribution of wealth remains imbalanced in several rural areas. 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The largest city in Mexico is Mexico City and New York is the largest city in the United States of America. The two cities are over