Akron Children’s Hospital Case Study - 1120 Words

1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus group to prepare a journal: list the events that took place from the time your child was first sick until your child felt better. c. What exercises might you use during the focus group? * Give the group members a blank sheet of paper. Ask them to†¦show more content†¦* Don’t present too many concepts for respondents to keep in their heads while you ask a series of questions referring to the concepts. * Order the questions so that the format varies from scale-type questions to Yes/No or single-choice answers. You want to avoid boring your respondents or allowing them to get into a response pattern. * Don’t skip around from topic to topic. Just as in writing a paper, prepare an outline and group your questions according to topic or subject matter. Write transitional statements between sections or changes in subject matter. * In general, you will begin your questionnaire with a question related to the subject of the research, one that is designed to capture the respondent’s interest without being threatening. This can be an open-ended question that encourages respondents to express th eir thoughts about the subject matter and literally trains them to talk to you. However, it is often better to begin with closed questions that respondents can answer easily so that they can learn that the interview process will be fairly easy for them. * Questions can then be ordered from the least threatening issues to the most threatening. Threatening is, of course, a relative term, because questions about respondent incomes are consideredShow MoreRelatedAkron Children’s Hospital Case Study1105 Words   |  5 Pages1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus groupRead MoreAkron Children’s Hospital1555 Words   |  7 PagesStudy about Akron Children’s Hospital Executive Summary: In this paper, I will attempt to study the operation condition about Akron Children’s Hospital. First of all, I will briefly introduce the hospital’s basic information, including the beginning of its operation, its development process, and current situation. Then, we will focus on the Akron Children’s hospital’s current managerial problem. They want to by using the research to help them fix this problem. The research process is conductedRead MoreAkron Childrens Hospital650 Words   |  3 Pagesmanagement-research question hierarchy for Akron Children’s Hospital? The management research hierarchy for Akron Children’s Hospital includes: Discover the Management Dilemma: Akron’s Children’s Hospital felt the need to distinguish itself from the other prominent pediatric hospitals in the Northeastern Ohio area: Akron Children’s wanted to be the top pediatric hospital choice in Akron and the surrounding counties. Define the Management Question: How can we (Akron Children’s) convince the public, orRead MoreBusiness Research Analysis: Determining the Best Positioning Strategy for Akron Childrens Hospital667 Words   |  3 Pagesï » ¿Tiffin University Case Study 2.3: Kid Stuff? Determining the  Best Positioning Strategy for Akron Childrens Hospital Submitted for MKT 611 Business Research Analysis Professor Lance Mowrey By: Lauren M. Middleton November 2nd, 2014 1. Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because Akron Childrens Hospitals marketing director Aaron Powell thought that it was importantRead MoreThe Health Care Market Of Northeast Ohio1580 Words   |  7 Pageschildren with serious illnesses. Hospitals that have not been involved in pediatrics are now emerging into this particular field. In order to contest this, Akron Children’s Hospital (ACH) decided to try to figure out how the selection of institutions and physicians amongst parents with seriously ill children work. This is an effort to differentiate itself from other health care providers entering the pediatric care market. The advertising strategies within the major hospital in the area had some similarities;Read MoreAkron Childrens Hospital687 Words   |  3 PagesCase Study: Akron Children’s Hospital 1) What is the management-research question hierarchy for Akron Children’s Hospital? a. Management Dilemma- Step 1 is identifying the management dilemma. The dilemma that the hospital faces is how to increase the bed-occupancy rate and what can the hospital do to gain more business than its competitors. b. Management Question- Step 2 is how to differentiate itself and step out of the shadow of its competitors. c. Research Questions-Read MoreA Case Study of Akron Children‚Äà ´s Hospital2143 Words   |  9 PagesAkron Children’s Hospital Anthony D. Davis, Sr. Keiser University MBA 542 Read MoreMaternal Separation And Its Effects On Children1830 Words   |  8 Pagesfor a great amount of time leads children to develop anger, anxiety, resentment, difficult parental relationships, and other issues in their daily lives. Due to difficult parental relationships, it can also cause issues with other relationships. A study was done by Kalinichev et al. (2002) to compare female and male rats that were maternally separated, handled, or undisturbed as neonates in anxiety-like behaviors, in response to startle-inducing auditory stimuli and elevated plus-maze. It was discoveredRead MoreComputerize Medical Insurance System10020 Words   |  41 PagesNigeria operates a mixed economy, private providers of health care have a visible role to play in health care delivery. Health Insurance is designed  to pay the costs associated with health care. Health insurance plans pay the bills from physicians, hospitals, and other providers of medical services. Countries with national health insurance generally consider access to health care to be a basic right of citizenship. Historically, health insurance in Nigeria can be applied to a few instances: free healthRead MoreFundamentals of Hrm263904 Words   |  1056 PagesStudents achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  »